FAQs

What is b3 Brazilian Bond Builder?

b3 Brazilian Bond Builder (also known as b3) is a professional tool that can be mixed into all color formulations to build bonds, allowing for more creative freedom in your color services helping to reduce damage with no added processing time.


What is the science behind b3?

b3 Brazilian Bond Builder utilizes a specifically engineered co-polymer combined with a high-purity targeted delivery system. This scientifically advanced one-step system reattaches and builds the bonds that make up the cellular membrane complex, helping prevent the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair. This breakthrough technology dramatically reduces breakage and helps prevent damage during color services, improving the overall integrity of the hair while prolonging color retention and vibrancy between appointments.


Is b3 an add-on service in the salon?

No. It is simply mixed into your color formulations to help improve the structural integrity of the hair with every color service.


Will b3 change my color formulas?

When using b3 with lightening services, you will bump your developer up 1 level. When performing single process color such as base color/toner/gloss services you will continue using your original mixing ratio and add the appropriate amount of b3according to our manufacturer instructions.


Will I experience longer processing time with b3?

No. The combined technology and delivery system allows for color services to be performed with no added processing time. That means no change to your booking schedule.


What kind of results can I expect with b3?

Because b3 helps re-attach and builds bonds, you can break color boundaries while improving the structural integrity of the hair. This means more creative freedom while at the same time actually making the hair stronger with every color service.


How do I use b3? Watch our 3 minute on-demand instructional video here.

We’ve created easy-to-use instructions for adding b3 to any color formulation. Simply click on your desired color service below for instructions.
Single Process Color: Permanent, Semi and Demi
Balayage
Highlights/Ombre/Sombre/Color Melt
High Lift & On Scalp Bleach

Using your Pro-size 500mL (17 fl oz.) bottle with custom Dosage Dispensing System:

Now you can enjoy all of the benefits of b3 in a convenient, easy-to-use, professional size designed for precise measuring of 1/8 oz. (3.5mL) or 1/4 oz. (7mL) increments.

  1. Remove both the outer cap and inner foil seal from your new Pro size bottle.
  2. Insert the dosage dispensing system and tighten all the way down to ensure an airtight closure.
  3. Once you have mixed your color formulation to desired consistency, gently squeeze the bottle until b3 fills to desired amount, making sure that the catch cover is loosened out of the locked position in order for liquid to flow.
  4. Remove catch cover and pour b3 into your color formulation, mix thoroughly, and proceed with color application.
  5. Please be sure to replace catch cover and twist into lock position when done to avoid spilling.

Can I use heat with b3?

Yes. However, please be aware that since heat speeds up the processing time, it is important that you check on the color more frequently.


Are there manufacturer formulations that won't work with b3 Brazilian Bond Builder?

b3 Brazilian Bond Builder has been tested in all manufacturer formulations and has been shown to deliver consistent results, time and again. From bleach powders and developers to single process and fashion colors as well as glosses and glazes, by adding b3 to every color formulation, colorists everywhere are experiencing improved pigment retention, brilliant shine and healthier looking hair with every color service.


Can I add b3 Brazilian Bond Builder to any color formulation and leave it on for an extended amount of time?

As with any professional service, it is important that you follow manufacturer instructions. For example, you would not leave lightener on the hair without checking it multiple times and rinsing it out when the hair has achieved the desired level of lift. Remember, b3 Brazilian Bond Builder is a tool, not a solution, so to achieve the best results when adding it to your color formulations, please follow instructions and use sound professional judgement. When used as directed, b3 will help maintain the integrity of the hair with no added processing time.


How do I maintain my lightener consistency when using b3 Brazilian Bond Builder?

Always mix your bleach and developer first, using a 1:2 ratio, making sure to use the correct developer volume for the service you will be performing. For example, if you are doing highlights, you will bump up your developer one level. If you are doing balayage, you will not bump up the developer. Once you have mixed your lightener, you will then add in the correct amount of b3 Brazilian Bond Builder according to the color service you'll be performing. Please note that you can add more bleach until you reach your desired consistency. Do not add more developer.


What happens if I don't bump up my developer when adding b3 to my lightener?

You must bump up your developer or the hair will not lift. By bumping up the developer according to manufacturer instructions, you'll be achieving the desired level of lift while dramatically reducing damage and breakage without added processing time.


Can I add b3 to a perm?

Yes, you can add b3 to your perm to enjoy damage-free curls and texture. Simply add 1/8 ounce b3 into your perm solution and mix. Add 1/8 ounce b3 into your neutralizer and mix, then follow perm manufacturer instructions. It’s that easy!


Who is an ideal b3 client?

Every color client will benefit from the use of b3. Because color services lift the cuticle layers, b3 reinforces and builds the bonds responsible for sealing those cuticle layers back together, so your clients will see and feel remarkably healthier, stronger hair with every color service and longer lasting vibrant color when b3 is used.


How do I charge for b3?

Because b3 improves the integrity of the hair, you can confidently raise your color service prices as you are giving your clientele noticeably healthier hair and better results. On average, salons are raising color service prices by 35% and often times more.


How should my clients maintain their hair at home?

For the best results, we recommend using the b3 Color Care Shampoo & Conditioner for regular cleansing and conditioning, and the b3 Instant Restore & Protect Reconstructor for a weekly reparative treatment to protect against daily heat and styling damage. Learn more about our Care Products here.


Do you offer classes on b3?

Because b3 is so easy to use, it eliminates the need for classes or certification. By following manufacturer instructions, you’ll achieve optimum results when adding b3 to your color services. You can enjoy on-demand instruction by clicking here


What if I have questions about b3?

A knowledgeable customer service representative can be reached at 1-844-366-4333
7:30 am to 5:00 pm (PST) Monday-Friday
8:30 am to 2:30 pm (PST) Saturday
Closed Sunday


 Click here for easy-to-use instructions


SDS - Pro Product

 b3 Brazilian Bond Builder


SDS - Aftercare Products

 b3 Color Care Shampoo

 b3 Color Care Conditioner

 b3 Instant Restore & Protect Reconstructor